Search Engine Optimization (or SEO) can be confusing for even the most knowledgeable bloggers and web designers. Here’s Wikipedia’s definition of SEO taken from their article on SEO:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site.
If you’re confused about what SEO is and what it means for your site, don’t worry. A quick Google search will produce numerous articles that can help you understand SEO (I recommend starting with Wikipedia’s overview of SEO first).
But here’s the good news! You don’t really have to understand SEO to start improving your web site or blog (although understanding it certainly helps). Free SEO tools like Website Grader can help you understand where changes to your site are needed to help improve your site’s SEO.
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